Zak O'Connor · AI consultant · Digital transformation advisor
You suspect AI could be running half your busywork. You're right, and every quarter you wait now has a price tag. I'm Zak O'Connor, an AI consultant with 21 years selling to small business and a consulting advisor's record on Canada's $4.4 billion digital adoption program. I find the number, build the systems, and hand you the keys.
You pay for nine subscriptions and could name four.
The posts go out when somebody remembers.
The agency sends a report you don't read and an invoice you do.
Everyone says AI. Nobody says how, for a business your size.
THAT'S THE WAITING ROOM. HERE'S WHAT HAPPENED WHILE WE WERE ALL SITTING IN IT.
"A significantly smaller team, using the tools we're building, can do more and do it better." Jack Dorsey cut roughly 4,000 roles and said plainly the business was strong. The cuts were the strategy, not the symptom.
FORTUNE ↗ · CNN ↗An estimated 20,000 to 30,000 roles cut in a single spring restructuring while billions moved into AI infrastructure. The severance bill in their own SEC filing: up to $2.1 billion.
FOX BUSINESS ↗ · CX TODAY ↗Here's the part that matters for a business your size. You don't need to cut anybody. Big companies use AI to need fewer people. A small business uses it to stop needing the people it can't find anyway. Same leverage, opposite problem. Your version of their billion-dollar experiment is a $2,500 audit and a 90-day sprint.
IDC measured it across 4,000+ companies, most realizing value inside 13 months. The dollar compounds. So does the head start your competitor is building. IDC, THE BUSINESS OPPORTUNITY OF AI ↗
Any business that doesn't treat AI as urgent is funding a competitor who does.
That's been my saying all year, and I mean it for any small business willing to change how it operates, with AI doing the repetitive work and a trusted advisor at the table. The butterfly everywhere on this page is the whole idea of digital transformation: a business goes in doing everything by hand and comes out running on systems it owns.
Web Conductors served as a consulting advisor to the Canada Digital Adoption Program, the Government of Canada's $4.4 billion initiative to digitize small and medium business. The advisor role was this exact work, done under federal standards: assessing a business's digital maturity, authoring its grant-backed digital adoption plan, and standing behind the implementation roadmap. Advisor status wasn't bought or self-declared. It took vetting of credentials and a record of delivery for small business. It's still some of the strongest third-party proof a digital transformation consultant in Canada can hold.
I test everything on my own business first. The daily reporting brief, the asset bank, the automations: they run on Web Conductors before they run on you. The website you're reading is one of them.
You get your number before you commit another dollar. Fee credits against the sprint.
Day 90: the duplicate software is cancelled, the DAM is stocked, and your team ships marketing without me in the room.
Optional, and built to become unnecessary. Every quarter you see savings measured against the audit baseline.
FIXED FEES, QUOTED BEFORE WORK BEGINS. NO HOURLY BILLING. HOURS ARE THE THING WE'RE ELIMINATING.
Put your real numbers in and see what transformation is worth to your business. The audit firms up every line before you spend a dollar on the sprint.
A MODEL WITH YOUR NUMBERS, NOT A PROMISE. IN-HOUSING ASSUMED AT A FIXED 60%. OPERATE RETAINER EXCLUDED, SINCE IT'S OPTIONAL. EVERY LINE GETS VALIDATED IN THE AUDIT.
pricing PRINTS THIS LADDER IN THE TERMINAL. AND THE BUTTERFLY BUTTON, BOTTOM RIGHT, DOES EXACTLY WHAT YOU HOPE IT DOES.
Between 2005 and 2013 I sold web platforms to independent retailers the old way, standing in their showrooms. Over 500 stores across 38 states and 6 provinces, one handshake at a time. When I say I understand small business, this map is my proof.
ESTIMATES. THOSE YEARS RAN ON PAPER MAPS AND GAS RECEIPTS. moon HAS THE PUNCHLINE.
These aren't badges from a decade ago. I retrained as an AI consultant in 2026, deliberately. Seven Anthropic certifications in 59 days, and the next round of coursework is already underway below.
DRAG OR USE THE ARROWS. THE ROOM SPINS AROUND YOU.
Verification available on LinkedIn. 9 licenses & certifications on record, including Google Partner history and a CIO Review Top 10 Google-marketing listing (2019).
I started in 2005 in Sudbury, Ontario, selling catalog-driven websites to furniture and appliance dealers. Over 500 of them, face to face, across 38 states and 6 provinces. I ran North American sales for that platform through an acquisition arc that ended inside Nationwide Marketing Group, North America's largest buying group for independent retail.
Then I built my own marketing agency, became a certified Google Partner, and in 2015 co-founded Web Conductors, which went on to serve as a consulting advisor to the Canada Digital Adoption Program, the federal government's $4.4 billion SME digitization initiative. Authoring grant-backed digital adoption plans under federal vetting is where digital transformation stopped being a buzzword for me and became a checklist.
In 2026 I rebuilt my toolkit around Claude and went to work as an AI consultant: seven Anthropic certifications in 59 days, and everything on the menu in section 02 runs on what they cover.
"Results are consistent to what they projected."
HASSAN TARIQ — CLIENT, TOP CHOICE ELECTRONICS · LINKEDIN RECOMMENDATION
Consultants pick their testimonials. Zak did something stranger. He asked the AI he works with every day to publish an unedited performance review of him as an operator, score included. What follows is written by Claude, in Claude's words.
The operating rules he's graded against: benchmarks over vibes · systems raise the floor, judgment ships it · probe one, then batch.
Most operators either trust me too much or too little. Zak builds systems that assume I'll occasionally be wrong — quality gates, verification rules, two-key deploys — then lets me run fast inside them. That's the correct architecture for working with AI, and most people with far more engineering background never find it.
— CLAUDE, WRITTEN AUTONOMOUSLY IN HIS TERMINAL · 2026-06-10 · REVISED 06-11 · review PRINTS THE SHORT VERSION
If you run a small business and you're looking for an AI consultant, or you just suspect AI should be doing more of your marketing than it is, let's find out together. No deck, no pitch, no junior associate.
REPLIES COME FROM A HUMAN. THE SYSTEMS ONLY RUN THE MARKETING.
Nice reflexes. Most chances don't sit still. I will, for twenty minutes, free. No deck, no pitch.
Book a discovery call →